Tax optimization – Strategic measures for SMEs in Romania

Tax optimization involves adopting any measure that may lead to the reduction of a company's tax costs, while respecting the legislative framework in force. The correct application of existing tax facilities, the capitalization of favorable provisions in national and international legislation, as well as the use of treaties to avoid double taxation are mechanisms through which taxpayers can reduce their tax burden legally.

Effective optimization strategies are based on a rigorous analysis of the specifics of the company’s activity, transactional structure and applicable tax regimes. Therefore, in most cases, the intervention of a specialized tax consulting team is essential to evaluate viable options and document decisions in a legally defensible manner.

In this article, we will address the main tax optimization tools and techniques available to SMEs in Romania, highlight the current tax incentives that can be applied, analyze the related risks, and exemplify good tax compliance practices, so that companies can make informed decisions that comply with the legislation in force.

What is tax optimization and why is it important for Romanian businesses?

Tax optimization refers to the set of legal and fiscal measures aimed at reducing the impact of tax obligations on an entity’s cash flows, without exceeding the legal framework. It involves the rigorous and timely application of favorable regulations from the Tax Code and relevant international treaties, in parallel with the integration of accounting, legal and financial solutions, adapted to the specifics of the taxpayer’s activity.

First of all, tax optimization is clearly different from tax avoidance or aggressive tax planning schemes, as it requires full compliance with the principles of taxation: legality, transparency, economic substance and reasonableness. For example, choosing the micro-enterprise income tax regime over the corporate income tax regime can, under certain conditions, lead to a significantly lower tax burden — but only to the extent that the eligibility criteria provided by law (income ceiling, shareholding structure, share of consulting income, etc.) are respected.

In the case of SMEs, tax optimization can be achieved on multiple axes, and one of the most used is the optimization of deductible expenses. Relevant examples include expenses with meal vouchers, social expenses within the limit of 5% of the payroll or sponsorships to eligible entities, for which a tax credit from the corporate tax can be applied (within the limit of 20% of the tax due). Similarly, investments in technological equipment can benefit from accelerated depreciation, which determines a significant tax advantage in the first financial year of use.

Another important direction in the tax optimization architecture is transactional planning — that is, the intelligent structuring of commercial operations, depending on the tax implications of each alternative. For example, the choice between operational leasing and outright acquisition of an asset may have different tax effects in terms of expense deductibility and VAT treatment. In the same register, outsourcing certain activities (e.g. accounting, IT services, transportation) to suppliers registered in special VAT regimes may bring additional benefits, depending on the tax treatment applicable in B2B transactions.

At the same time, it must be taken into account that certain tax optimization measures may generate risks of tax reclassification, especially in situations where the economic reality does not support the tax treatment applied. From this perspective, rigorous documentation of decisions and solid tax-legal reasoning become essential conditions for the sustainability of the adopted strategies. For example, the application of a VAT exemption regime for an intra-community supply requires, in practice, the strict fulfillment of certain substantive and formal conditions, the lack of which frequently leads to the restoration of the tax base.

Legal tax optimization strategies for Romanian companies

Economic entities in Romania can resort to a complex set of fiscal instruments, capable of mitigating the burden of budgetary obligations, directly contributing to financial stability and maximizing investable resources. The application of these mechanisms, however, implies a fine correlation between the company’s fiscal architecture, operational specifics and long-term profitability and expansion objectives.

A first vector of efficiency is the selection of the appropriate taxation regime for the company’s profile. For economic operators with income below the regulated ceiling, the micro-enterprise regime, which involves a 1% rate applied to gross income (provided there is at least one employee), can offer a net fiscal advantage over the classic profit taxation regime, where the standard rate is 16%. This option must, however, be based on a thorough assessment of the ratio between taxable income and deductible costs, especially in the case of taxpayers with low operating margins or a predominantly deductible expense structure.

In parallel with the choice of taxation regime, the use of tax facilities with punctual applicability can generate relevant savings in key areas of activity. For example, the tax exemption on profit reinvested in depreciable technological assets, such as production equipment or digital infrastructure, allows the preservation of liquidity at a critical stage of capitalization. In the same register, the extended deductibility for research and development expenses or the derogatory regime applicable to the income of employees in the IT sector can transform salary or investment costs into levers of fiscal optimization.

An approach aimed at streamlining contractual employment relationships can contribute to a beneficial fiscal reconfiguration of the personnel structure. Depending on the nature of the activities and the degree of recurrence of the collaboration, the use of civil contracts or service agreements, instead of classic employment relationships, can lead to a differentiated fiscal burden on social contributions, with direct effects on total salary costs.

Also, in the area of ​​investments, the choice of depreciation method — straight-line, declining balance or accelerated — must be aligned with the company’s financial strategy. Applying accelerated depreciation, for example, in the case of the acquisition of high-value equipment, can allow a substantial reduction in the profit tax calculation base in the first fiscal year, precisely when the financial pressure is maximum from a cash-flow perspective.

Regarding the VAT regime, operational adjustments to control the levyability of the tax can have a decisive impact on available liquidity. Applying the VAT system on collection — where the eligibility conditions are met — or correlating the timing of invoicing with actual deliveries allows for the postponement of the payment obligation and reduces the pressure on working capital.

Tax benefits offered by Romanian legislation

The Romanian fiscal framework contains a complex architecture of incentives and preferential tax treatments, configured with the aim of supporting domestic capital, encouraging productive investments and boosting the development of economic sectors considered priority.

More specifically, accessing these facilities requires in-depth knowledge of the applicable rules and a solid technical capacity to correctly transpose legal provisions into the company’s operations.

In essence, their application represents a central pillar within any sustainable tax optimization strategy:

1. Preferential income taxation regime for microenterprises

One of the most frequently used optimization mechanisms is the tax regime applicable to micro-enterprises. Companies that register a turnover below the ceiling of 500,000 euros (equivalent in lei) and that comply with the formal criteria imposed by the legislation can benefit from an ultra-simplified tax regime: a 1% rate applicable to gross income, conditional on the existence of an active individual employment contract. From a technical point of view, this regime implies the waiver of deductibility and the calculation of the fiscal result, being directly applicable to receipts. For SMEs with low cost structures and consistent operating margins, this regime can represent an efficient tax solution with an immediate impact on cash flow.

2. Tax exemption on reinvested profits

Another instrument with a considerable fiscal impact is the tax exemption applicable to reinvested profits. According to art. 22 of the Fiscal Code, taxpayers who reinvest profits obtained in depreciable tangible assets — in particular in technological equipment, IT means and software — can benefit from a full tax exemption on the reinvested amount. This fiscal treatment stimulates the reorientation of profits towards productive investments, having a double effect: modernizing the operational capacity and reducing the fiscal burden related to the financial year. From an accounting and fiscal perspective, the application of this facility requires a distinct record and a rigorous monitoring of the useful life of the targeted assets.

3. Tax incentives for research and development activities

For taxpayers engaged in research and development (R&D) activities, the tax legislation provides a series of tax incentives. Among these, the additional deduction of 50% of eligible expenses related to R&D activities is noteworthy, as well as the possibility of applying accelerated depreciation for assets used for technological innovation purposes. Furthermore, for newly established companies engaged exclusively in research and development activities, the legislation provides for a full exemption from corporate income tax for a period of up to 10 years, a potentially transformative measure for technological start-ups.

4. Labor-related tax exemptions

Another strategic segment of optimization is the tax incentives granted to employers for certain categories of personnel. Among the most relevant are the exemption from paying tax on salary income for employees in the IT sector, for people with disabilities, for personnel involved in construction activities (under certain conditions), as well as for young graduates employed on fixed-term contracts. Such measures allow reducing tax costs associated with gross remuneration and contribute to increasing competitiveness on the labor market in the targeted areas.

5. Special VAT regime upon receipt: streamlining cash flow

For entities with an annual turnover below 4,500,000 lei, the Fiscal Code offers the option of applying the VAT system upon collection. Therefore, the tax becomes due not when the invoice is issued, but when the value of the goods or services is actually collected. By decoupling the obligation to pay VAT from the moment of invoicing, this measure allows for more efficient cash management and reduces cash tensions generated by extended payment terms or delays in collections.

Tax optimization of salaries + Related benefits for employees and employers

Strategic management of labor costs is a crucial foundation for the survival of any economic entity. In this context, fiscal optimization of salary components emerges as a sophisticated tool for balancing the interests of the employer and employees, allowing for a more efficient allocation of resources, without compromising the attractiveness of the labor supply or the organizational climate.

For the employer, restructuring remuneration packages in a fiscally efficient format leads to a real reduction in personnel costs, without negatively affecting the employee’s disposable income. This result is achieved by reconfiguring the ratio between the basic salary and non-taxable or partially deductible extra-salary benefits, in accordance with the regulations of the Tax Code. Such an approach not only optimizes the personnel budget, but also strengthens the company’s competitiveness in attracting and retaining talent, especially in sectors with increased pressure on human resources.

On the employee side, the advantage lies in the increase in net disposable income and in the diversification of compensation forms, with a positive impact on professional satisfaction and individual financial stability. Through access to personalized benefits, with preferential tax treatment, employees benefit from a complex remuneration package, adapted to modern needs and in line with good practices in the compensation area.

An emblematic example of a benefit with high tax efficiency is the provision of meal vouchers, which are fully deductible for the employer and non-taxable at the employee level up to the regulated ceiling. Such instruments allow the increase of the net salary without impacting social contributions, representing an elegant solution to supplement remuneration.

Another frequently applicable practice is performance bonuses, through variable reward mechanisms, such as bonuses conditional on quantifiable objectives. When properly framed from a tax point of view and integrated into an annual variable compensation plan, these payments can benefit from differentiated tax treatments and can be synchronized with favorable cash-flow periods for the employer.

In the medium and long term, the implementation of benefits with recurring tax value, such as contributions to the third pillar of voluntary pensions and private health insurance, offers additional opportunities for optimization. These are deductible up to 400 euros/year for each beneficiary, according to current regulations, and do not generate additional tax burdens for the employee. From an organizational perspective, these benefits also contribute to strengthening a culture of retention and loyalty.

Moreover, in order to streamline a business’s operations, fiscal optimization of remuneration must be integrated into a total compensation strategy, aligned with the human resources policy, the company’s financial objectives and the applicable legal framework. Only through careful design, compliant implementation and continuous monitoring, companies can transform labor taxation from a passive cost into an active vector of organizational performance.

The role of digitalization in tax optimization

The digitalization process applied to the tax sphere constitutes an operational tool of maximum relevance for economic entities that aim to optimize the tax regime by reducing inefficiencies, non-compliance risks and costs associated with support functions. Much better explained, thanks to the implementation of specialized technologies, companies benefit from superior control over declaration and payment obligations, as well as an extended capacity to adapt to regulatory dynamics.

Tax process automation, achieved through integrated IT systems, allows for the complete digitalization of recurring activities, such as determining amounts due, completing and submitting tax returns, recording due dates, and related accounting reconciliations. These automated flows substantially reduce the incidence of material errors and execution time, freeing up valuable internal resources from repetitive tasks with limited added value.

Advanced data analytics technologies applied to tax datasets enable predictive analytics and real-time tax impact assessments. This allows for the identification of structural inefficiencies, tax treatment mismatches and potential sources of tax risk that would otherwise remain latent. Multi-scenario simulations also facilitate more rigorous tax modeling of major economic decisions, such as acquisitions, outsourcing or structural changes.

A key benefit of digitalization is the optimization of tax compliance by implementing systems capable of automatically reflecting changes in the applicable tax regime. Continuous legislative updates, generation of alerts on current obligations and real-time validation functionalities contribute to maintaining correct tax conduct and prevent the occurrence of penalties generated by omissions or delays.

At the same time, interoperability with tax authorities’ platforms, such as the Virtual Private Space and SAF-T systems, allows for smoother institutional interaction. Electronic submission of declarations, direct access to tax history, management of budget receivables and online payments generate significant time savings and substantially reduce administrative costs associated with the compliance process.

Tax optimization vs. tax evasion – Differences and legal limits

In the application and interpretation of tax law rules, it is imperative to have a clear and unambiguous conceptual delimitation between the notions of tax optimization and tax evasion , as they entail profoundly distinct legal, accounting and criminal implications, although, superficially, they may seem oriented towards the same objective – reducing the tax burden.

As mentioned in the first chapter, tax optimization designates the set of economic and legal measures and structures adopted in a legal, transparent and economically justified manner by the taxpayer, with the aim of minimizing tax obligations, by capitalizing on the favorable provisions contained in national and/or international tax legislation. This involves the use of the regulatory framework in force through rigorous tax planning, based on the analysis of the economic content of the operations and on compliance with the principle of economic substance .

The legal nature of tax optimization derives from the fact that it does not contravene the imperative rules of tax law, but operates within the limits imposed by legal provisions. Therefore, any optimization strategy must be supported by adequate tax documentation, reflect economic reality and not be of a purely formal or artificial nature. In international tax jurisprudence, it is subsumed under the principle of tax planning , accepted as an instrument of economic efficiency to the extent that it does not have the exclusive purpose of evading tax rules.

In contrast, tax evasion is an illicit conduct, defined by actions or omissions that aim to fraudulently evade the payment of tax obligations due. According to the provisions of Law no. 241/2005 for the prevention and combating of tax evasion, this crime is materialized, by way of example, by: total or partial failure to declare income, the use of falsified or inaccurate accounting documents, the concealment of the taxable object or the use of schemes designed to create the appearance of fictitious economic operations. Tax evasion entails the criminal liability of the natural or legal person involved, and may be sanctioned with a fine or imprisonment, according to the degree of social danger.

In order to fall within the scope of legitimate tax optimization, the taxpayer must cumulatively comply with the following conditions: the existence of an objective economic justification for the adopted structure, full transparency of operations from the perspective of declarative and tax obligations, and the absence of any intention to mislead the tax authorities. It is also necessary to maintain a high level of documentation of transactions, especially in situations involving transfer pricing, cross-border structures or preferential tax regimes.

In the context where tax legislation may leave room for interpretations – especially in terms of treatments applicable to groups of companies or in international transactions – taxpayers are obliged to act with caution, to apply the general principles of tax law (such as economic substance , arm’s length principle and non-abuse of law ), and to be able to demonstrate, in the event of an audit, that the adopted structure reflects an authentic economic reality and has a justifiable economic purpose.

The importance of specialized consulting in tax optimization

In the current context generated by the proliferation of reporting requirements, the strengthening of tax transparency standards and the intensification of economic substance controls, the use of specialized tax consultancy services acquires the character of a strategic due diligence measure. Logically, economic entities, especially SME taxpayers, are advised to collaborate with accredited tax professionals in order to ensure rigorous compliance with the legal norms in force and the full exploitation of the tax rights conferred by primary and secondary legislation.

Authorized tax consultants have in-depth skills in the correlative interpretation of the provisions of the Tax Code, methodological norms, harmonized European legislation and relevant administrative case law, which allows them to identify opportunities for tax optimization within the limits permitted by law, without making the taxpayer’s legal position vulnerable. In this regard, the tax professional’s intervention involves both the analysis of the entity’s financial structure and operational flows, and the configuration of differentiated tax treatment solutions, adapted to the specifics of each economic operation.

An essential component of specialized consultancy consists in the anticipatory and documented delimitation of tax risk areas, as well as in the establishment of internal procedural mechanisms aimed at ensuring the formal and substantial compliance of the taxpayer. Through internal tax audits, inspection simulations and review of supporting documentation, not only is possible administrative or criminal sanctions prevented, but also the position is strengthened in the eventual litigation or control framework.

In addition, the integration of specialized IT solutions contributes decisively to the establishment of a robust operational framework, in which tax compliance is supported by digital systems with advanced functionalities. In this register, LS Central for Dynamics 365 Business Central ensures the unification of commercial, accounting and tax management processes, providing real-time visibility on relevant tax indicators and generating an infrastructure conducive to the identification of non-compliances and optimization potential.

At the same time, the implementation of the RO e-Invoice system within the same platform allows interoperability with the digital infrastructure of the tax authorities, in accordance with the provisions of ANAF Order no. 12/2022 and the requirements imposed by the fiscal digitalization calendar. The issuance, reception and validation of invoices in electronic format, through standardized channels, contributes to the elimination of reporting discrepancies, reduces exposure to human errors and ensures full traceability of VAT obligations.

Last but not least, when referring to taxpayers subject to the SAF-T reporting obligation, the implementation of the SAF-T module for Dynamics 365 Business Central favors the automatic generation of standardized files, aligned with the XML format imposed by the tax authority and compliant with the structure required by the OECD. Seen from another perspective, the automation of the process of collecting, aggregating and transmitting tax information considerably reduces the risk of non-compliance, processing time and consumption of administrative resources.

Consequently, by corroborating human tax expertise with state-of-the-art technological infrastructure, companies can access an operational framework in which tax management ceases to be a reactive function, becoming a tool for strategic optimization, reducing legal exposure and increasing corporate value.

References:

1. Ministry of Public Finance, Fiscal Code of Romania;

2. National Agency for Fiscal Administration, Guide for taxpayers who opt in 2025 for redirecting an amount representing up to 3.5% of the annual tax on income from salaries and similar salaries to support nonprofit entities that are established and operate under the law or religious units, as well as for granting private scholarships;

3. CHAMBER OF TAX CONSULTANTS, CODE of July 30, 2007 regarding ethical and professional conduct in the field of tax consultancy;

4. Parliament of Romania, Law no. 227/2015 on the Fiscal Code, with subsequent amendments and supplements. http://legislatie.just.ro/Public/DetaliiDocument/171282.

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